Keynote “How to Change the World”
Speaker: Jurgen Appelo
“How do I make my managers more Agile?”
“How can I convince developers to educate themselves?”
“How can I make customers more cooperative?”
When transforming their organizations to become Agile people usually encounter obstacles. And these obstacles very often involve changing other people’s behaviors. Of course, we cannot really make people behave in a different way. We also cannot really make people laugh, and we cannot really make people happy. But… we can certainly try!
This session is about Change Management 3.0. It is a new change management “super model” which views organizations as complex adaptive systems and social networks. The Change Management 3.0 supermodel wraps various existing models such as PDCA and ADKAR. It lists a few dozen hard questions that can help people in their attempts to change the behaviors of other people in an organization. No matter whether you are a manager, ScrumMaster, ProductOwner or software developer, anyone will find it useful to know how to change the world around them.



